Business 120 Case Study Module
| dc.contributor.author | Avila, L.Marie | |
| dc.contributor.author | Orth-Alfie, Carmen | |
| dc.contributor.author | Hartness, Julie | |
| dc.contributor.author | Mahan, Natalie | |
| dc.date.accessioned | 2020-12-04T14:13:57Z | |
| dc.date.available | 2020-12-04T14:13:57Z | |
| dc.date.issued | 2020-12-01 | |
| dc.identifier.uri | http://hdl.handle.net/1808/30958 | |
| dc.description | This module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER). | en_US |
| dc.description.abstract | This module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a BEAM analysis worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework. | |
| dc.publisher | University of Kansas Libraries | en_US |
| dc.relation.isversionof | https://ku.libwizard.com/f/bus120 | en_US |
| dc.rights | Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license. | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | Business | en_US |
| dc.subject | Information Literacy | en_US |
| dc.subject | First-year students | en_US |
| dc.subject | Pedagogy | en_US |
| dc.title | Business 120 Case Study Module | en_US |
| dc.type | Learning Object | en_US |
| kusw.kuauthor | Avila, L.Marie | |
| kusw.kuauthor | Orth-Alfie, Carment | |
| kusw.kudepartment | Libraries | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0003-0954-6563 | |
| dc.identifier.orcid | https://orcid.org/0009-0000-3941-8816 | |
| dc.rights.accessrights | openAccess | en_US |
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Except where otherwise noted, this item's license is described as: Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
