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Business 120 Case Study Module

dc.contributor.authorAvila, L.Marie
dc.contributor.authorOrth-Alfie, Carmen
dc.contributor.authorHartness, Julie
dc.contributor.authorMahan, Natalie
dc.date.accessioned2020-12-04T14:13:57Z
dc.date.available2020-12-04T14:13:57Z
dc.date.issued2020-12-01
dc.identifier.urihttp://hdl.handle.net/1808/30958
dc.descriptionThis module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER).en_US
dc.description.abstractThis module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a BEAM analysis worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework.
dc.publisherUniversity of Kansas Librariesen_US
dc.relation.isversionofhttps://ku.libwizard.com/f/bus120en_US
dc.rightsCopyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectBusinessen_US
dc.subjectInformation Literacyen_US
dc.subjectFirst-year studentsen_US
dc.subjectPedagogyen_US
dc.titleBusiness 120 Case Study Moduleen_US
dc.typeLearning Objecten_US
kusw.kuauthorAvila, L.Marie
kusw.kuauthorOrth-Alfie, Carment
kusw.kudepartmentLibrariesen_US
dc.identifier.orcidhttps://orcid.org/0000-0003-0954-6563
dc.identifier.orcidhttps://orcid.org/0009-0000-3941-8816
dc.rights.accessrightsopenAccessen_US


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Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
Except where otherwise noted, this item's license is described as: Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.