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Business 120 Case Study Module

dc.contributor.authorAvila, L.Marie
dc.contributor.authorOrth-Alfie, Carmen
dc.contributor.authorHartness, Julie
dc.contributor.authorMahan, Natalie
dc.date.accessioned2020-12-04T14:13:57Z
dc.date.available2020-12-04T14:13:57Z
dc.date.issued2020-12-01
dc.identifier.urihttp://hdl.handle.net/1808/30958
dc.descriptionThis module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER).en_US
dc.description.abstractThis module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a BEAM analysis worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework.
dc.publisherUniversity of Kansas Librariesen_US
dc.relation.isversionofhttps://ku.libwizard.com/f/bus120en_US
dc.rightsCopyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectBusinessen_US
dc.subjectInformation Literacyen_US
dc.subjectFirst-year studentsen_US
dc.subjectPedagogyen_US
dc.titleBusiness 120 Case Study Moduleen_US
dc.typeLearning Objecten_US
kusw.kuauthorAvila, L.Marie
kusw.kuauthorOrth-Alfie, Carment
kusw.kudepartmentLibrariesen_US
kusw.oanotes12/1/2020: Added to KU ScholarWorks at the request of the authors: From: Mahan, Natalie Jean <njmahan@ku.edu> Sent: Tuesday, December 1, 2020 2:59 PM To: Reed, Marianne A. <mreed@ku.edu> Cc: Avila, L.Marie <avila@ku.edu>; Orth-Alfie, Carmen <corthalf@ku.edu> Subject: RE: LibWizard Tutorial in ScholarWorks

Hi Marianne,

I’ve attached a PDF of the LibWizard tutorial with notes included (if I did the notes wrong, let me know!) The URL is https://ku.libwizard.com/f/bus120

Here’s a description: This module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER). This module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework.

Keywords: business, information literacy, first-year students, pedagogy

Authors for this module are L.Marie Avila, Carmen Orth-Alfie, Julie Hartness, and Natalie Mahan

Carmen and L.Marie may want additional materials included as part of this KUSW entry (and they may chime in to revise or add to the above description and keywords, which I welcome).

Thanks, Marianne!

Natalie		en_US
dc.identifier.orcidhttps://orcid.org/0000-0003-0954-6563
dc.identifier.orcidhttps://orcid.org/0009-0000-3941-8816
dc.rights.accessrightsopenAccessen_US


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Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
Except where otherwise noted, this item's license is described as: Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.