Business 120 Case Study Module
Issue Date
2020-12-01Published Version
https://ku.libwizard.com/f/bus120Metadata
Show full item recordAbstract
This module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a BEAM analysis worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework.
Description
This module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER).
Collections
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Except where otherwise noted, this item's license is described as: Copyright is held by the authors. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.
