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Business 120 Case Study Module
Avila, L.Marie Orth-Alfie, Carmen Hartness, Julie Mahan, Natalie
Avila, L.Marie
Orth-Alfie, Carmen
Hartness, Julie
Mahan, Natalie
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Abstract
This module introduces BUS 120 students to the BEAM analysis for organizing information. Students in BUS 120 complete a case study about a local business that culminates in a presentation of a marketing plan for that business. After working through the tutorial, students are provided a BEAM analysis worksheet and in-class activity to practice organizing information for their case study according to the BEAM framework.
Description
This module is the product of a KU Libraries Information Literacy Mini-Grant. The mini-grants program pairs faculty with a team of librarians to redesign an assignment in an undergraduate course to meet an information literacy learning outcome. One outcome of the mini-grants program is to share information literacy assignment materials as an Open Educational Resource (OER).
Date
2020-12-01
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University of Kansas Libraries
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Keywords
Business, Information Literacy, First-year students, Pedagogy