Response-bias-free recognition tests to measure advertising effects

Singh, Surendra N.; Churchill, Gilbert A.

dc.contributor.author	Singh, Surendra N.
dc.contributor.author	Churchill, Gilbert A.
dc.date.accessioned	2006-01-10T20:52:55Z
dc.date.available	2006-01-10T20:52:55Z
dc.date.issued	2000
dc.identifier.citation	SINGH, SN; CHURCHILL, GA. RESPONSE-BIAS-FREE RECOGNITION TESTS TO MEASURE ADVERTISING EFFECTS. JOURNAL OF ADVERTISING RESEARCH. Jan-Apr 2000. 27(3) : 23.
dc.identifier.other	http://journals.cambridge.org/action/displayJournal?jid=JAR
dc.identifier.uri	http://hdl.handle.net/1808/819
dc.format.extent	3131667 bytes
dc.format.mimetype	application/pdf
dc.language.iso	en_US
dc.title	Response-bias-free recognition tests to measure advertising effects
dc.type	Article
dc.rights.accessrights	openAccess

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