Response-bias-free recognition tests to measure advertising effects
Issue Date
2000Author
Singh, Surendra N.
Churchill, Gilbert A.
Format
3131667 bytes
Type
Article
Metadata
Show full item recordCollections
Citation
SINGH, SN; CHURCHILL, GA. RESPONSE-BIAS-FREE RECOGNITION TESTS TO MEASURE ADVERTISING EFFECTS. JOURNAL OF ADVERTISING RESEARCH. Jan-Apr 2000. 27(3) : 23.
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.