EXPERIMENTAL TEST OF THE RELATIONSHIP OF
ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS

Harris, Richard J.; McCoy, Sandra J.; Foster, Tonie Rohrbaugh; Krenke, Nancy; Bechtold, John I.

EXPERIMENTAL TEST OF THE RELATIONSHIP OF ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS

dc.contributor.author	Harris, Richard J.
dc.contributor.author	McCoy, Sandra J.
dc.contributor.author	Foster, Tonie Rohrbaugh
dc.contributor.author	Krenke, Nancy
dc.contributor.author	Bechtold, John I.
dc.date.accessioned	2017-02-13T23:56:03Z
dc.date.available	2017-02-13T23:56:03Z
dc.date.issued	1987
dc.identifier.uri	http://hdl.handle.net/1808/22886
dc.publisher	Mid-America Linguistics Conference
dc.publisher	University of Kansas
dc.relation.ispartofseries	Papers of the Mid-America Linguistics Conference;1987
dc.subject	Advertising-- Research
dc.title	EXPERIMENTAL TEST OF THE RELATIONSHIP OF ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS
dc.type	Article
kusw.kudepartment	Linguistics
kusw.oastatus	This item does not meet KU Open Access policy criteria.	en_US
dc.rights.accessrights	openAccess

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