EXPERIMENTAL TEST OF THE RELATIONSHIP OF
ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS

Harris, Richard J.; McCoy, Sandra J.; Foster, Tonie Rohrbaugh; Krenke, Nancy; Bechtold, John I.

EXPERIMENTAL TEST OF THE RELATIONSHIP OF ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS

View/Open

malc_1987_133-144_Harris.pdf (709.9Kb)

Issue Date

1987

Author

Harris, Richard J.

McCoy, Sandra J.

Foster, Tonie Rohrbaugh

Krenke, Nancy

Bechtold, John I.

Publisher

Mid-America Linguistics Conference

University of Kansas

Type

Article

Is part of series

Papers of the Mid-America Linguistics Conference;1987

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.