EXPERIMENTAL TEST OF THE RELATIONSHIP OF ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS

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Issue Date
1987Author
Harris, Richard J.
McCoy, Sandra J.
Foster, Tonie Rohrbaugh
Krenke, Nancy
Bechtold, John I.
Publisher
Mid-America Linguistics Conference
University of Kansas
Type
Article
Is part of series
Papers of the Mid-America Linguistics Conference;1987
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