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dc.contributor.authorMcLeod, Raymond, Jr.
dc.contributor.authorFuerst, William L.
dc.date.accessioned2015-05-15T21:10:32Z
dc.date.available2015-05-15T21:10:32Z
dc.date.issued1982
dc.identifier.citationMcleod, Raymond, and William L. Fuerst. "Marketing the MIS during Times of Resource Scarcity." MIS Quarterly 6.3 (1982): 45. Web.en_US
dc.identifier.urihttp://hdl.handle.net/1808/17782
dc.descriptionThis is the published version. Copyright 1982 Management Information Systems Research Center, Carlson School of Management, University of Minnesota.en_US
dc.description.abstractMIS managers generally have not stressed the marketing aspects of their operations. A more widespread concern is with the shortage of systems analyst and programmer resources. In an effort to learn how one group of MIS managers views their marketing responsibilities and practices in a shortage era, a study was conducted and the results were used to describe both short term and long term MIS marketing plans. These plans are developed by identifying critical areas in the organization in light of corporate objectives, user needs, and MIS resources.en_US
dc.publisherManagement Information Systems Research Center, Carlson School of Management, University of Minnesotaen_US
dc.subjectCorporate computing facilityen_US
dc.subjectDemarketingen_US
dc.subjectMarketingen_US
dc.subjectMixen_US
dc.subjectPlanen_US
dc.subjectResource shortageen_US
dc.subjectstrategyen_US
dc.subjectMIS Manageren_US
dc.subjectTargeten_US
dc.titleMarketing and MIS During Times of Resource Scarcityen_US
dc.typeArticle
kusw.kuauthorFuerst, William L.
kusw.kudepartmentSchool of Businessen_US
kusw.oaversionScholarly/refereed, publisher version
kusw.oapolicyThis item does not meet KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


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