Marketing and MIS During Times of Resource Scarcity
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Issue Date
1982Author
McLeod, Raymond, Jr.
Fuerst, William L.
Publisher
Management Information Systems Research Center, Carlson School of Management, University of Minnesota
Type
Article
Article Version
Scholarly/refereed, publisher version
Metadata
Show full item recordAbstract
MIS managers generally have not stressed the marketing aspects of their operations. A more widespread concern is with the shortage of systems analyst and programmer resources. In an effort to learn how one group of MIS managers views their marketing responsibilities and practices in a shortage era, a study was conducted and the results were used to describe both short term and long term MIS marketing plans. These plans are developed by identifying critical areas in the organization in light of corporate objectives, user needs, and MIS resources.
Description
This is the published version. Copyright 1982 Management Information Systems Research Center, Carlson School of Management, University of Minnesota.
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Citation
Mcleod, Raymond, and William L. Fuerst. "Marketing the MIS during Times of Resource Scarcity." MIS Quarterly 6.3 (1982): 45. Web.
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