Children's Therapeutic Learning Center: Where Do We Go From Here?

Abstract

This report takes an in-depth look at the current market situation of Children’s Therapeutic Learning Center (CTLC). The situation analysis led the research team to answer questions such as: What are potential improvements for CTLC? How is CTLC perceived? What do current clients appreciate about CTLC? By answering these questions the team was able to formulate strategies for the staff at CTLC to implement. These strategies include: Develop brand image and execute it consistently, develop symbiotic relationships with physicians and other appropriate members of the community, review current development and fundraising and develop a plan to better fit CTLC’s needs, and focus on the customer. Along with supporting tactics, this marketing communications report contains a suggested timeline for implementation, budget guidance and an appendix, which includes primary research transcripts and survey results.