Journalism Graduate Student Projects and Theses

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Recent Submissions

  • The University of Kansas Professional and Continuing Education Integrated Marketing Communications Workshop Series Marketing Communications Plan 

    Burns, Evelyn; Matkovich, Jenny; Santee, Lindsay (2016)
    Currently, around 16 million American adults are enrolled in some sort of educational or training services program and that number continues to grow. In 2013, corporations spent on average 1,847 per employee and total ...

  • Literacy Kansas City 

    Hair, Margaret; Maddox, Stephanie (2015-11-16)
    Literacy Kansas City has grown its adult literacy services considerably in the past few years. As the organization grows and expands to new areas of service in new areas of the city, Literacy Kansas City must diversify ...

  • Think You Know Ketchup, Think Again 

    Owens, Sarah; Merckling, Jason; Lane, Darius (2014-09-03)

  • Children's Center for the Visually Impaired Marketing Communications Plan 

    Clark, Andrew; Jolly, Katie; Schoenhals, Cheri (2014-09-03)
    Children’s Center for the Visually Impaired has provided unique and essential services to visually impaired children in the Kansas City metro area for over 60 years. The organization is heavily reliant on fundraising to ...

  • Marketing Communications Capstone Presentation for BATS Global Markets 

    Buselt, Eric; Reilly, Judi; Williamson, Josh (2014-09-03)
    During the first months of 2014, a team of three students studying in the University of Kansas School of Journalism and Mass Communications Marketing Communications graducate program conducted extensive primary and secondary ...

  • "Mightier than the Sword" and integrated marketing communications strategy for Lathrop & Gage LLP 

    Nichols, Stephen G. (2014-09-03)
    This is a legal marketing communications strategy created on behalf of Lathrop & Gage LLP to assist its attorneys in building relationships with prospective clients. Specifically, the plan is designed to support Lathrop ...

  • Children's Therapeutic Learning Center: Where Do We Go From Here? 

    Apple, Allison; Bielser, Hali; Campbell, Kim; Legg, Sarah (2014-09-03)
    This report takes an in-depth look at the current market situation of Children’s Therapeutic Learning Center (CTLC). The situation analysis led the research team to answer questions such as: What are potential improvements ...

  • White Wind Farms Strategic Communications Campaign 

    Ford, Gina; Noulles, Mary; James, Jessica (2014-09-03)
    White Wind Farms is a small, startup Kansas winery located in Paola. The goal of this project was to develop a strategic marketing communications plan to assist in the growth and development of the White Wind Farms brand..

  • The Catholic Seven: A Marketing Analysis & Proposal 

    Buschbom, Danyelle; Puhr, Charley; Schulte, Ashley (2014-09-03)
    In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these ...

  • Marketing Communications Plan for Coventry Health Care of Kansas, Inc. 

    Kelly, Sarah; Kim, Sungtae; Mowder, Alicia; Smith, Carmen; Vaughn, Joshua (2012-05-08)
    Graduate students at the University of Kansas worked closely with Coventry Health Care of Kansas, Inc. (CHC Kansas) to develop a strategic marketing communications plan for the organization. The primary goal of the marketing ...

  • Charlie's House Marketing Communications Plan 

    Patch, Aaron; Shoptaw, Carrie; Kopp, Melissa (2012-05-08)
    This is a marketing communications plan for the nonprofit organization, Charlie’s House. Located in Kansas City, MO, Charlie’s House works to provide in-home safety information and education for Kansas City area families. ...

  • Israeli i.d.e.a.s. website 

    Franzblau, Matthew J. (University of Kansas, 2011-10-05)
    “Israel has stood out among other advanced economies as a place where the crisis hit softer, and may have passed quicker than almost anywhere else because Israel’s economic growth has not been based on easy credit or a ...