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    • Journalism and Mass Communications
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    Children's Therapeutic Learning Center: Where Do We Go From Here?

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    Children's TLC Marketing Plan.pdf (30.08Mb)
    Issue Date
    2014-09-03
    Author
    Apple, Allison
    Bielser, Hali
    Campbell, Kim
    Legg, Sarah
    Type
    Project
    Metadata
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    Abstract
    This report takes an in-depth look at the current market situation of Children’s Therapeutic Learning Center (CTLC). The situation analysis led the research team to answer questions such as: What are potential improvements for CTLC? How is CTLC perceived? What do current clients appreciate about CTLC? By answering these questions the team was able to formulate strategies for the staff at CTLC to implement. These strategies include: Develop brand image and execute it consistently, develop symbiotic relationships with physicians and other appropriate members of the community, review current development and fundraising and develop a plan to better fit CTLC’s needs, and focus on the customer. Along with supporting tactics, this marketing communications report contains a suggested timeline for implementation, budget guidance and an appendix, which includes primary research transcripts and survey results.
    Description
    This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
    URI
    http://hdl.handle.net/1808/14999
    Collections
    • Journalism Graduate Student Projects and Theses [12]

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    785-864-8983
    KU Libraries
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    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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