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dc.contributor.advisorGentry, Jimmy
dc.contributor.authorBuschbom, Danyelle
dc.contributor.authorPuhr, Charley
dc.contributor.authorSchulte, Ashley
dc.date.accessioned2014-09-03T18:26:46Z
dc.date.available2014-09-03T18:26:46Z
dc.date.issued2014-09-03
dc.identifier.urihttp://hdl.handle.net/1808/14996
dc.descriptionThis project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
dc.description.abstractIn December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league.
dc.language.isoen_US
dc.subjectCatholic seven
dc.subjectCatholic 7
dc.subjectBig east brand
dc.subjectBig east split
dc.subjectBasketball only conference
dc.subjectReligion in college sports
dc.titleThe Catholic Seven: A Marketing Analysis & Proposal
dc.typeProject
dc.contributor.cmtememberVolek, Thomas W.
dc.contributor.cmtememberCrane, Kelly
kusw.oastatusna
kusw.oapolicyThis item does not meet KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


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