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The Catholic Seven: A Marketing Analysis & Proposal
dc.contributor.advisor | Gentry, Jimmy | |
dc.contributor.author | Buschbom, Danyelle | |
dc.contributor.author | Puhr, Charley | |
dc.contributor.author | Schulte, Ashley | |
dc.date.accessioned | 2014-09-03T18:26:46Z | |
dc.date.available | 2014-09-03T18:26:46Z | |
dc.date.issued | 2014-09-03 | |
dc.identifier.uri | http://hdl.handle.net/1808/14996 | |
dc.description | This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree. | |
dc.description.abstract | In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league. | |
dc.language.iso | en_US | |
dc.subject | Catholic seven | |
dc.subject | Catholic 7 | |
dc.subject | Big east brand | |
dc.subject | Big east split | |
dc.subject | Basketball only conference | |
dc.subject | Religion in college sports | |
dc.title | The Catholic Seven: A Marketing Analysis & Proposal | |
dc.type | Project | |
dc.contributor.cmtemember | Volek, Thomas W. | |
dc.contributor.cmtemember | Crane, Kelly | |
kusw.oastatus | na | |
kusw.oapolicy | This item does not meet KU Open Access policy criteria. | |
dc.rights.accessrights | openAccess |