The Catholic Seven: A Marketing Analysis & Proposal
Issue Date
2014-09-03Author
Buschbom, Danyelle
Puhr, Charley
Schulte, Ashley
Type
Project
Metadata
Show full item recordAbstract
In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven
schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league.
Description
This project was submitted in partial fulfillment of the
requirements for the Master of Science in Journalism degree.
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