The Catholic Seven: A Marketing Analysis & Proposal

Buschbom, Danyelle; Puhr, Charley; Schulte, Ashley

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Issue Date

2014-09-03

Author

Buschbom, Danyelle

Puhr, Charley

Schulte, Ashley

Type

Project

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Abstract

In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league.

Description

This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.

URI

http://hdl.handle.net/1808/14996

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Journalism Graduate Student Projects and Theses [12]

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.