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    • Journalism Graduate Student Projects and Theses
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    •   KU ScholarWorks
    • Journalism and Mass Communications, William Allen White School of
    • Journalism Graduate Student Projects and Theses
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    The Catholic Seven: A Marketing Analysis & Proposal

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    Catholic Seven Combined File SP13.pdf (10.98Mb)
    Issue Date
    2014-09-03
    Author
    Buschbom, Danyelle
    Puhr, Charley
    Schulte, Ashley
    Type
    Project
    Metadata
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    Abstract
    In December 2012, seven Catholic schools from the Big East Conference announced plans to vacate the Big East and create their own league, quickly dubbed the "Catholic Seven." Besides their religious affiliation, these seven schools share basketball as their primary revenue-driving sport and do not compete in Division I football. Three University of Kansas graduate students worked to research and develop a marketing and branding strategy for the newly-formed league.
    Description
    This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
    URI
    http://hdl.handle.net/1808/14996
    Collections
    • Journalism Graduate Student Projects and Theses [12]

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    785-864-8983
    KU Libraries
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    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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