Show simple item record

dc.contributor.authorLi, Kumpeg
dc.contributor.authorMallik, Suman
dc.contributor.authorChhajed, Dilip
dc.date.accessioned2013-06-17T16:50:37Z
dc.date.available2013-06-17T16:50:37Z
dc.date.issued2012
dc.identifier.citationLi, Kumpeg, Suman Mallik, and Dilip Chhajed. "Design of Extended Warranties in Supply Chains under Additive Demand." Production and Operations Management 21.4 (2012): 730-46. http://dx.doi.org/10.1111/j.1937-5956.2011.01300.x
dc.identifier.urihttp://hdl.handle.net/1808/11250
dc.descriptionThis is the author's accepted manuscript. The original publication is available at http://dx.doi.org/10.1111/j.1937-5956.2011.01300.x.
dc.description.abstractWe study the design of extended warranties in a supply chain consisting of a manufacturer and an independent retailer. The manufacturer produces a single product and sells it exclusively through the retailer. The extended warranty can be offered either by the manufacturer or by the retailer. The party offering the extended warranty decides on the terms of the policy in its best interest and incurs the repair costs of product failures. We use game theoretic models to answer the following questions. Which scenario leads to a higher supply-chain profit, the retailer offering the extended warranty or the manufacturer? How do the optimum price and extended warranty length vary under different scenarios? We find that, depending on the parameters, either party may provide better extended warranty policies and generate more system profit. We also compare these two decentralized models with a centralized system where a single party manufactures the product, sells it to the consumer and offers the extended warranty. We also consider an extension of our basic model where either the manufacturer or the retailer resells the extended warranty policies of a third party (an independent insurance company, for example), instead of offering its own policy.
dc.language.isoen_US
dc.publisherProduction and Operations Management Society
dc.titleDesign of Extended Warranties in Supply Chains under Additive Demand
dc.typeArticle
kusw.kuauthorMallik, Suman
kusw.kudepartmentSchool of Business
kusw.oastatusfullparticipation
dc.identifier.doi10.1111/j.1937-5956.2011.01300.x
kusw.oaversionScholarly/refereed, author accepted manuscript
kusw.oapolicyThis item meets KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record