Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Issue Date
1992Author
Murry, John P.
Lastovicka, John L.
Singh, Surendra N.
Publisher
University of Chicago Press
Type
Article
Article Version
Scholarly/refereed, publisher version
Published Version
http://www.jstor.org/stable/2489257Metadata
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Citation
Murry, John P. Lastovicka, John L. Singh, Surendra N. (1992) Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research, vol 18 (4), 441-451.
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