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    Public Messages, Private Support: Base Reaction to Presidential Rhetoric

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    Miles_ku_0099M_10597_DATA_1.pdf (154.8Kb)
    Issue Date
    2010-04-15
    Author
    Miles, Matthew R.
    Publisher
    University of Kansas
    Format
    45 pages
    Type
    Thesis
    Degree Level
    M.A.
    Discipline
    Political Science
    Rights
    This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
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    Abstract
    President George W. Bush's attempt to reform Social Security in 2005 provides an opportunity to test the effects of presidential rhetoric on public support. I analyze survey data taken before and after President Bush's public campaign and I utilize a survey experiment conducted in May 2005 to measure the effects of his public campaign on support for his Social Security proposal. My analysis separates members of President Bush's core constituents from the general public. My findings show that, in general, support for the proposal declined after the public campaign, but that the public campaign successfully increased support for the Social Security proposal among President Bush's core constituents. I argue that modern presidents use the `bully pulpit' to speak to their core supporters.
    URI
    http://hdl.handle.net/1808/7397
    Collections
    • Theses [3711]
    • Political Science Dissertations and Theses [98]

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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