ATTENTION: The software behind KU ScholarWorks is being upgraded to a new version. Starting July 15th, users will not be able to log in to the system, add items, nor make any changes until the new version is in place at the end of July. Searching for articles and opening files will continue to work while the system is being updated.
If you have any questions, please contact Marianne Reed at mreed@ku.edu .
Television viewing and perceptions of traditional Chinese values among Chinese college students
dc.contributor.author | Zhang, Yan Bing | |
dc.contributor.author | Harwood, Jake | |
dc.date.accessioned | 2010-11-12T21:47:47Z | |
dc.date.available | 2010-11-12T21:47:47Z | |
dc.date.issued | 2002 | |
dc.identifier.citation | Zhang, Y. B., & Harwood, J. (2002). Television viewing and perceptions of traditional Chinese values among Chinese college students. Journal of Broadcasting & Electronic Media, 46, 245-264. http://dx.doi.org/10.1207/s15506878jobem4602_5 | |
dc.identifier.uri | http://hdl.handle.net/1808/6874 | |
dc.description | Permissions were not obtained for sharing the full text of this article. | |
dc.description.abstract | This study examined television's cultivation effects on perceptions of traditional Chinese values (Le., values of interpersonal harmony and hierarchical relations) among a group of Chinese college students (N = 412). Hierarchical regression analyses indicated that total viewing of imported programs negatively predicted viewers' endorsement of inter- personal harmony values. Chinese music performance programming, Chinese children's education programs, imported movies, and imported sports were negative predictors of interpersonal harmony value endorsement, whereas viewing Chinese sports was a positive predictor of hierarchical relations. The findings are discussed in the context of cultivation theory and the changing socio-economic, political, and media context in China. | |
dc.publisher | Taylor & Francis (Routledge) | |
dc.title | Television viewing and perceptions of traditional Chinese values among Chinese college students | |
dc.type | Other | |
kusw.kuauthor | Zhang, Yan Bing | |
kusw.kudepartment | Communication Studies | |
kusw.oastatus | publisherdenied | |
dc.identifier.doi | 10.1207/s15506878jobem4602_5 | |
kusw.oapolicy | This item does not meet KU Open Access policy criteria. Publisher denied. | |
dc.rights.accessrights | openAccess |