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    Television viewing and perceptions of traditional Chinese values among Chinese college students

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    Zhang television viewing abstract.pdf (249.7Kb)
    Issue Date
    2002
    Author
    Zhang, Yan Bing
    Harwood, Jake
    Publisher
    Taylor & Francis (Routledge)
    Type
    Other
    Metadata
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    Abstract
    This study examined television's cultivation effects on perceptions of traditional Chinese values (Le., values of interpersonal harmony and hierarchical relations) among a group of Chinese college students (N = 412). Hierarchical regression analyses indicated that total viewing of imported programs negatively predicted viewers' endorsement of inter- personal harmony values. Chinese music performance programming, Chinese children's education programs, imported movies, and imported sports were negative predictors of interpersonal harmony value endorsement, whereas viewing Chinese sports was a positive predictor of hierarchical relations. The findings are discussed in the context of cultivation theory and the changing socio-economic, political, and media context in China.
    Description
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    URI
    http://hdl.handle.net/1808/6874
    DOI
    https://doi.org/10.1207/s15506878jobem4602_5
    Collections
    • Communication Studies Scholarly Works [149]
    • Center for East Asian Studies Scholarly Works [362]
    Citation
    Zhang, Y. B., & Harwood, J. (2002). Television viewing and perceptions of traditional Chinese values among Chinese college students. Journal of Broadcasting & Electronic Media, 46, 245-264. http://dx.doi.org/10.1207/s15506878jobem4602_5

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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