Given the persistent conception of rhetoric as effective persuasion by any means for individual success, it is desirable to describe an alternative standard for evaluating argumentation from a rhetorical perspective. I submit formal propriety as a key norm. Conceiving of form as a process of expectation and fulfillment offers a method of reconstructing argumentation that is both descriptive and normative. I illustrate the method by critiquing a sample of argumentation, and conclude by addressing the strengths and limitations of this analytical approach.
This is the author's accepted manuscript. The original publication is available at www.springerlink.com.
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