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dc.contributor.authorHall, Jeffrey A.
dc.contributor.authorHouseholder, Brian J.
dc.date.accessioned2010-03-25T19:02:11Z
dc.date.available2010-03-25T19:02:11Z
dc.date.issued2007
dc.identifier.citationHall, J. A., & Householder, B. J. (2007). Objective rejection?: The effects of agreement and involvement on message quality evaluation. Rocky Mountain Communication Review, 3, 3-18.
dc.identifier.urihttp://hdl.handle.net/1808/6066
dc.descriptionSubmitted in fulfillment of KU faculty's Open Access Policy.
dc.description.abstractTo extend argument quality research, this article explores the effects of agreement and issue im- portance on argument quality assessment for eight different topic areas to explore whether there is systematic bias in the evaluation of an argument’s quality. Prior agreement was the primary and often sole variable predicting argument quality assessment for both supporting and counter position messages. The effects of agreement on assessment are consistent at high levels of issue importance and less consistent at low levels of issue importance. Issue importance did not predict argument quality assessment. Implications for the investigation of argument quality assessment are discussed.
dc.publisherDepartment of Communication at the University of Utah
dc.titleObjective Rejection?: The Effects of Agreement and Involvement on Message Quality Evaluation
dc.typeArticle
kusw.kuauthorHall, Jeffrey A.
kusw.kudepartmentCommunication Studies
kusw.oastatusfullparticipation
kusw.oaversionScholarly/refereed, publisher version
kusw.oapolicyThis item meets KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


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