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    Objective Rejection?: The Effects of Agreement and Involvement on Message Quality Evaluation

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    Issue Date
    2007
    Author
    Hall, Jeffrey A.
    Householder, Brian J.
    Publisher
    Department of Communication at the University of Utah
    Type
    Article
    Article Version
    Scholarly/refereed, publisher version
    Metadata
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    Abstract
    To extend argument quality research, this article explores the effects of agreement and issue im- portance on argument quality assessment for eight different topic areas to explore whether there is systematic bias in the evaluation of an argument’s quality. Prior agreement was the primary and often sole variable predicting argument quality assessment for both supporting and counter position messages. The effects of agreement on assessment are consistent at high levels of issue importance and less consistent at low levels of issue importance. Issue importance did not predict argument quality assessment. Implications for the investigation of argument quality assessment are discussed.
    Description
    Submitted in fulfillment of KU faculty's Open Access Policy.
    URI
    http://hdl.handle.net/1808/6066
    Collections
    • Center for Teaching Excellence Scholarly Works [83]
    • Communication Studies Scholarly Works [152]
    Citation
    Hall, J. A., & Householder, B. J. (2007). Objective rejection?: The effects of agreement and involvement on message quality evaluation. Rocky Mountain Communication Review, 3, 3-18.

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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