Objective Rejection?: The Effects of Agreement and Involvement on Message Quality Evaluation
Issue Date
2007Author
Hall, Jeffrey A.
Householder, Brian J.
Publisher
Department of Communication at the University of Utah
Type
Article
Article Version
Scholarly/refereed, publisher version
Metadata
Show full item recordAbstract
To extend argument quality research, this article explores the effects of agreement and issue im-
portance on argument quality assessment for eight different topic areas to explore whether there is systematic bias in the evaluation of an argument’s quality. Prior agreement was the primary and often sole variable predicting argument quality assessment for both supporting and counter position messages. The effects of agreement on assessment are consistent at high levels of issue importance and less consistent at low levels of issue importance. Issue importance did not predict argument quality assessment. Implications for the investigation of argument quality assessment are discussed.
Description
Submitted in fulfillment of KU faculty's Open Access Policy.
Collections
Citation
Hall, J. A., & Householder, B. J. (2007). Objective rejection?: The effects of agreement and involvement on message quality evaluation. Rocky Mountain Communication Review, 3, 3-18.
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.