Kaw Valley Focus Groups on Local and Organic Produce

Abstract

Environmentally-Identified Products (EIPs) refers to food products that are described as organic or sustainable, were grown using Integrated Pest Management (IPM), or are in other respects viewed as having a less-negative impact on the environment than directly competing products. This report summarizes findings from focus groups conducted in eastern Kansas to determine factors of consumer motivation for buying or not buying Environmentally-Identified Products. The findings were consistent with previous literature on demands for EIP foods.