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    An Exploratory Marketing Survey of the Southeast Kansas Tourism Region

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    Issue Date
    1990-03
    Author
    Singh, Surendra N.
    Fernandez, Karen V.
    Publisher
    Institute for Public Policy and Business Research, University of Kansas
    Type
    Technical Report
    Is part of series
    Technical Report;174
    Published Version
    https://ipsr.ku.edu
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    Abstract
    The purpose of the study was to conduct a pilot marketing survey for several counties in Southeast Kansas in order to develop an understanding of the region's existing visitors--who they are and why they chose to visit certain attractions in the Southeast Kansas area. Based on this survey data, a visitor profile was developed for each of the following major categories of tourist attractions: Fairs and Special Events; Historical Sites; Lakes, Reservoirs and State Parks; and Museums. Specifically, for each category, the study examined demographic characteristics of the visitors, visitors' leisure activity description, visitors' stage in the family life cycle, the motivation(s) for the visit, origins of the visitors, their party composition, mode of transportation, place of stay, and money spent on the trip, decision-making process such as the source(s) of information used to find out about various attractions, who made the primary decision to visit, and whether the trip was planned or impromptu, media habits of the visitors, and visitors' overall reaction to the attractions they visited.
    URI
    http://hdl.handle.net/1808/32991
    Collections
    • IPSR Published Works [305]
    Citation
    Surendra N. Singh and Karen V. Fernandez. An Exploratory Marketing Survey of the Southeast Kansas Tourism Region. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 174 (March 1990; 110 pages).

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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