An Exploratory Marketing Survey of the Southeast Kansas Tourism Region

View/ Open
Issue Date
1990-03Author
Singh, Surendra N.
Fernandez, Karen V.
Publisher
Institute for Public Policy and Business Research, University of Kansas
Type
Technical Report
Is part of series
Technical Report;174
Published Version
https://ipsr.ku.eduMetadata
Show full item recordAbstract
The purpose of the study was to conduct a pilot marketing survey for several counties in Southeast Kansas in order to develop an understanding of the region's existing visitors--who they are and why they chose to visit certain attractions in the Southeast Kansas area. Based on this survey data, a visitor profile was developed for each of the following major categories of tourist attractions: Fairs and Special Events; Historical Sites; Lakes, Reservoirs and State Parks; and Museums. Specifically, for each category, the study examined demographic characteristics of the visitors, visitors' leisure activity description, visitors' stage in the family life cycle, the motivation(s) for the visit, origins of the visitors, their party composition, mode of transportation, place of stay, and money spent on the trip, decision-making process such as the source(s) of information used to find out about various attractions, who made the primary decision to visit, and whether the trip was planned or impromptu, media habits of the visitors, and visitors' overall reaction to the attractions they visited.
Collections
- IPSR Published Works [305]
Citation
Surendra N. Singh and Karen V. Fernandez. An Exploratory Marketing Survey of the Southeast Kansas Tourism Region. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 174 (March 1990; 110 pages).
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.