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dc.contributor.authorSingh, Surendra N.
dc.contributor.authorFernandez, Karen V.
dc.date.accessioned2022-07-27T17:43:21Z
dc.date.available2022-07-27T17:43:21Z
dc.date.issued1990-03
dc.identifier.citationSurendra N. Singh and Karen V. Fernandez. An Exploratory Marketing Survey of the Southeast Kansas Tourism Region. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 174 (March 1990; 110 pages).en_US
dc.identifier.urihttp://hdl.handle.net/1808/32991
dc.description.abstractThe purpose of the study was to conduct a pilot marketing survey for several counties in Southeast Kansas in order to develop an understanding of the region's existing visitors--who they are and why they chose to visit certain attractions in the Southeast Kansas area. Based on this survey data, a visitor profile was developed for each of the following major categories of tourist attractions: Fairs and Special Events; Historical Sites; Lakes, Reservoirs and State Parks; and Museums. Specifically, for each category, the study examined demographic characteristics of the visitors, visitors' leisure activity description, visitors' stage in the family life cycle, the motivation(s) for the visit, origins of the visitors, their party composition, mode of transportation, place of stay, and money spent on the trip, decision-making process such as the source(s) of information used to find out about various attractions, who made the primary decision to visit, and whether the trip was planned or impromptu, media habits of the visitors, and visitors' overall reaction to the attractions they visited.en_US
dc.publisherInstitute for Public Policy and Business Research, University of Kansasen_US
dc.relation.ispartofseriesTechnical Report;174
dc.relation.isversionofhttps://ipsr.ku.eduen_US
dc.titleAn Exploratory Marketing Survey of the Southeast Kansas Tourism Regionen_US
dc.typeTechnical Reporten_US
dc.identifier.orcidhttps://orcid.org/ 0000-0001-8796-0159en_US
dc.identifier.orcidhttps://orcid.org/ 0000-0002-6642-1014en_US
dc.rights.accessrightsopenAccessen_US


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