|This dissertation examines the development of an emerging trend in contemporary sports film production identified as the post-classical Hollywood sports business film. Post-classical Hollywood sports business films stand in contrast to their classical Hollywood sports film predecessors based on some distinguishing characteristics relating to different points of narrative emphasis, themes, and character types. Initially, post-classical sports business film narratives focus primarily on the business side of professional team sports rather than themes devoted to athletes achieving on the field of play in the world of sports. As a result, much of the filmic action in post-classical Hollywood sports business films occurs in business setting such as offices and board rooms rather than in sports stadiums, arenas, or playing fields typical of classical era sports films. Finally, non-athlete sports film protagonists (NASP) in post-classical Hollywood sports business films have supplanted athlete protagonists as the main characters in this new sports film trend, with athlete characters occupying supporting roles in the overall narratives. The focus of this study concentrates on two stages of development in the post-classical Hollywood sports business film. After providing a brief history classical sports films, the first stage of development in this new trend is identified as taking place starting from the late 1960s and continuing to the mid 1990s. During this time period, an increasing number of Hollywood sports business films featured matters of sports economics and other off-the-field matters related to professional team sports as significant components of the narrative. In addition, athlete protagonists, in contrast to their classical era predecessors, began to show greater concern for their personal careers rather than helping their teams win championships. The second stage of development initiated with the film Jerry Maguire in the mid 1990s, which signaled the appearance of the non-athlete sports film protagonist (NASP) as one of the most distinguishing traits of the post-classical Hollywood sports business film trend that continues into the 21st century. Moreover, Jerry Maguire (1996) exists as the prototypical sports business film, and marks a crucial turning point in Hollywood production leading to the development of the ensuing trend and potential sports film sub-genre. This study takes a socio-historic approach drawing on Robert C. Allen and Douglas Gomery’s historiographical methods from Film History: Theory and Practice (1985) in examining a range of contemporaneous economic, political, and social generative mechanisms is facilitating the rise of the post-classical Hollywood sports business film trend. Using discursive textual analysis of certain post-classical Hollywood sports business films, this study positions the spread of neoliberalism and free market principles as significant generative mechanisms in the appearance of distinctive representations, themes, and narrative elements evident in post-classical Hollywood sports business film trend. Film such as Bang the Drum Slowly (John D. Hancock, 1973), North Dallas Forty (Ted Kotcheff, 1979), Jerry Maguire (Cameron Crowe, 1996), and Moneyball (Bennett Miller, 2011) among others, are examined as examples of post-classical Hollywood sports business films exhibiting these new themes and narrative patterns.