Literacy Kansas City has grown its adult literacy services considerably in the past few years. As the organization grows and expands to new areas of service in new areas of the city, Literacy Kansas City must diversify its funding and attract more individual donors.
To help provide research and ideas for that process, this report was prepared by two graduate students in the Integrated Marketing Communications Program at the University of Kansas.
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
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