Children's Center for the Visually Impaired Marketing Communications Plan

Abstract

Children’s Center for the Visually Impaired has provided unique and essential services to visually impaired children in the Kansas City metro area for over 60 years. The organization is heavily reliant on fundraising to fund its operations. Like many nonprofits, CCVI continually aims to find new, creative ways to increase engagement from the community. A team of three University of Kansas graduate students worked with CCVI and several of its key stakeholders to develop a strategic marketing communications plan to address this issue. The team developed several strategies to help CCVI increase awareness of the organization in the community, improve its perceived value and to increase efficiency in its fundraising efforts.