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    Marketing Communications Capstone Presentation for BATS Global Markets

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    BATS Strategic Marketing Communications Plan 2014 VERSION 2.pdf (23.20Mb)
    Issue Date
    2014-09-03
    Author
    Buselt, Eric
    Reilly, Judi
    Williamson, Josh
    Type
    Project
    Metadata
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    Abstract
    During the first months of 2014, a team of three students studying in the University of Kansas School of Journalism and Mass Communications Marketing Communications graducate program conducted extensive primary and secondary research to develop a strategic marketing communications plan for Lenexa, Kan.-based BATS Global Markets, Inc. The initiative took place within the Journalism 850 Capstone course and was advised by Dr. James K. Gentry, the Clyde M. Reed Teaching Professor and former dean of the KU School of Journalism and Mass Communications.
    Description
    This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
    URI
    http://hdl.handle.net/1808/15001
    Collections
    • Journalism Graduate Student Projects and Theses [12]

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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