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    • Journalism Graduate Student Projects and Theses
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    •   KU ScholarWorks
    • Journalism and Mass Communications, William Allen White School of
    • Journalism Graduate Student Projects and Theses
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    "Mightier than the Sword" and integrated marketing communications strategy for Lathrop & Gage LLP

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    L&G MarCom Plan - Final.pdf (741.6Kb)
    Issue Date
    2014-09-03
    Author
    Nichols, Stephen G.
    Type
    Project
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    Abstract
    This is a legal marketing communications strategy created on behalf of Lathrop & Gage LLP to assist its attorneys in building relationships with prospective clients. Specifically, the plan is designed to support Lathrop & Gage’s agribusiness attorneys in their efforts to acquire legal work from decision makers in Fortune 500 agribusiness companies. The plan calls for the creation and distribution of relevant content through online marketing and social media channels.
    Description
    This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
    URI
    http://hdl.handle.net/1808/15000
    Collections
    • Journalism Graduate Student Projects and Theses [12]

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    785-864-8983
    KU Libraries
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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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