The Use of Heuristics in Service Evaluations
Issue Date
1994-08-01Author
Bendapudi, Neeli
Publisher
University of Kansas
Format
vii, 121 leaves : ill. ; 29 cm..
Type
Dissertation
Degree Level
Ph.D.
Discipline
Business
Rights
This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
Metadata
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Submitted to the School of Business and the Faculty of the Graduate School of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy.
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