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    Must Rename Google

    Audio
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    0042-must-rename-google.mp3 (928.1Kb)
    Issue Date
    2006-08-23
    Author
    Hacker, Randi
    Tsutsui, William
    Publisher
    Center for East Asian Studies, University of Kansas
    Type
    Recording, oral
    Is part of series
    Postcards from Asia;0042
    Published Version
    http://audioboo.fm/boos/825356-0042-must-rename-google
    Metadata
    Show full item record
    Abstract
    Broadcast Transcript: Here in China, foreign brand names are transliterated with marketing in mind. A transliteration that combines propitious meaning and harmonious sound is a marketer's goal. Coca Cola is a case in point. In China, it is called ge kou ge le meaning "happy mouth." Alas, it doesn't always work out so neatly. Take Google for example. Its Chinese name gu ge means "valley song" which might seem innocuous, maybe even poetic, to us but which has caused some netizens in China to feel "ill" and "disappointed." Alternate names include "gou gou" meaning "dog dog", "gu gu" meaning "aunt" and "gou le" meaning "enough". Whatever they decide, the controversy is sure to make some people "ga ga". #ceas #china #hacker #tsutsui
    Description
    This is one of hundreds of 60-second radio spots created by the Center for East Asian Studies (CEAS) for Kansas Public Radio (KPR). The purpose of this outreach program is to introduce the people of Kansas to the culture and current issues of East Asia.
    URI
    http://hdl.handle.net/1808/13766
    Collections
    • Postcards from Asia radio spots [312]

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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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