Show simple item record

dc.contributor.authorChi, Tailan
dc.contributor.authorLiu, John
dc.date.accessioned2013-04-15T17:56:48Z
dc.date.available2013-04-15T17:56:48Z
dc.date.issued2001
dc.identifier.citationChi, Tailan. (2001) Product Life Cycle, and Market Entry and Exit Decisions Under Uncertainty. IIE Transactions, 33 (9), 695-704. http://dx.doi.org/10.1023/A:1010901813523
dc.identifier.urihttp://hdl.handle.net/1808/11018
dc.descriptionThis is the author's final draft. The publisher's official version is available from: http://dx.doi.org/10.1023/A:1010901813523
dc.description.abstractA key characteristic of the product life cycle (PLC) is the depletion of the product’s market potential due to technological obsolescence. Based on this concept, we develop a stochastic model for evaluating market entry and exit decisions during the PLC under uncertainty. The model explicates the conditions for the optimality of a two-threshold policy based on the estimated earnings potential of the product, and can be used by manufacturing firms to assess entry and exit decisions under such conditions. To aid the applications of the model in actual decision situations, we also provide the procedures for computing the exact and approximate values of the two thresholds.
dc.language.isoen
dc.publisherSpringer Verlag
dc.titleProduct Life Cycle, and Market Entry and Exit Decisions Under Uncertainty
dc.typeArticle
kusw.kuauthorChi, Tailan
kusw.kudepartmentSchool of Business
kusw.oastatusfullparticipation
dc.identifier.doi10.1023/A:1010901813523
kusw.oaversionScholarly/refereed, author accepted manuscript
kusw.oapolicyThis item meets KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record