| dc.contributor.author | Park, C. Whan | |
| dc.contributor.author | Lessig, V. Parker | |
| dc.date.accessioned | 2012-09-17T19:33:37Z | |
| dc.date.available | 2012-09-17T19:33:37Z | |
| dc.date.issued | 1981-09 | |
| dc.identifier.citation | Park, C. Whan and Lessig, V. Parker. (1981) Familiarity and Its Impact on Consumer Decision Biases and Heuristics. Journal of Consumer Research, 8, 2, 223-230. | |
| dc.identifier.uri | http://hdl.handle.net/1808/10100 | |
| dc.description.abstract | The impact of familiarity on consumer decision biases and heuristics is examined. Subjects at three different familiarity levels revealed interesting differences in perceptual category breadth, usage of functional and nonfunctional product dimensions, decision time, and confidence. | |
| dc.language.iso | en_US | |
| dc.publisher | University of Chicago Press | |
| dc.relation.isversionof | http://www.jstor.org/stable/2488834 | |
| dc.title | Familiarity and Its Impact on Consumer Decision Biases and Heuristics | |
| dc.type | Article | |
| kusw.kuauthor | Park, C. Whan | |
| kusw.kuauthor | Lessig, V. Parker | |
| kusw.kudepartment | School of Business | |
| kusw.oanotes | On a non-profit author, institutional or discipline-specific pre-print server, including institutional repository. Publisher copyright and source must be acknowledged. Publisher's version/PDF may be used in institutional repository (encouraged). Encouraged to link to publisher version. Wellcome Trust and MRC authors may post authors own version in PubMed Central/ PubMed Central UK 6 month after publication. NIH authors may post authors own version in PubMed Central 12 months after publication | |
| kusw.oastatus | fullparticipation | |
| kusw.oaversion | Scholarly/refereed, publisher version | |
| kusw.oapolicy | This item meets KU Open Access policy criteria. | |
| dc.rights.accessrights | openAccess | |
