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dc.contributor.authorHouston, Douglas A.
dc.date.accessioned2012-09-14T20:22:33Z
dc.date.available2012-09-14T20:22:33Z
dc.date.issued1983-09
dc.identifier.citationHouston, Douglas A. (1983), "Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods," Journal of Consumer Research, 10 (2), 236-246.
dc.identifier.urihttp://hdl.handle.net/1808/10092
dc.description© JOURNAL OF CONSUMER RESEARCH
dc.description.abstractMany consumers appear to rationally calculate the net worth of a household investment, but a substantial minority may lack the skills or alertness to perceive an investment opportunity and initiate analysis. Intentions to engage in complementary activities play an important role in the investment decision.
dc.language.isoen_US
dc.relation.isversionofhttp://www.jstor.org/stable/2488927
dc.titleImplicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods
dc.typeArticle
kusw.kuauthorHouston, Douglas A.
kusw.kudepartmentSchool of Business
kusw.oastatusfullparticipation
kusw.oaversionScholarly/refereed, publisher version
kusw.oapolicyThis item meets KU Open Access policy criteria.
dc.rights.accessrightsopenAccess


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