dc.contributor.author | Rosen, Dennis L. | |
dc.contributor.author | Olshavsky, Richard W. | |
dc.date.accessioned | 2012-09-11T19:39:39Z | |
dc.date.available | 2012-09-11T19:39:39Z | |
dc.date.issued | 1987-12 | |
dc.identifier.citation | Rosen, Dennis L, and Richard W. Olshavsky. (1987) A Protocol Analysis of Brand Choice Strategies Involving Recommendations. Journal of Consumer Research, 14 (3), 440-444. | |
dc.identifier.uri | http://hdl.handle.net/1808/10076 | |
dc.description | Subjects completed a purchase decision under a computer-controlled laboratory
simulation that enabled acquisition of both attribute-value and recommendation information
from five sources. Analysis of subjects' acquisitions and recorded statements
during the decision process offered support for the existence of unique decision
strategies for situations involving availability of both kinds of information.
Based on the manner in which recommendation information was used, these strategies
were subdivided into (1) a recommendation-forms-evoked-set (RFES) for consideration,
and (2) a recommendation-forms-standard (RFS) for comparison to other
brand alternatives. Differences in strategy use between two product categories
were explored. | |
dc.language.iso | en_US | |
dc.publisher | The University of Kansas | |
dc.relation.isversionof | http://www.jstor.org/stable/2489504 | |
dc.title | A Protocol Analysis of Brand Choice Strategies Involving Recommendations | |
dc.type | Article | |
kusw.kuauthor | Rosen, Dennis L. | |
kusw.kuauthor | Olshavsky, Richard W. | |
kusw.kudepartment | Business | |
kusw.oanotes | On a non-profit author, institutional or discipline-specific pre-print server, including institutional repository. Publisher copyright and source must be acknowledged. Publisher's version/PDF may be used in institutional repository (encouraged). Encouraged to link to publisher version. Wellcome Trust and MRC authors may post authors own version in PubMed Central/ PubMed Central UK 6 month after publication. NIH authors may post authors own version in PubMed Central 12 months after publication | |
kusw.oastatus | fullparticipation | |
kusw.oaversion | Scholarly/refereed, publisher version | |
kusw.oapolicy | This item meets KU Open Access policy criteria. | |
dc.rights.accessrights | openAccess | |