| dc.description.abstract | In 1996, the federal Clean Water Act established a national goal to protect fish and wildlife and recreational uses in its waterways, lakes and rivers of the United States. Each state is in charge of its compliance to the federal rules. The State of Missouri finalized and passed new effluent regulations for wastewater treatment plants that discharge into these waterways. These changes were effective as state law on December 31, 2005, providing a compliance schedule for all facilities. The standards included disinfection of bacterial source discharges into waterways designated for recreational uses. The type of equipment identified by the United States Environmental Protection Agency (USEPA) and predominately used to disinfect bacteria is ultraviolet (UV) disinfection. This marketing plan identifies specific opportunities to provide disinfection equipment. The plan identifies the feasible customers in the company’s territory of a minimum flow size that currently do not disinfect and requires UV disinfection to comply with the classification of the water body as whole body contact (WBC). The expected profit to be received from the years of 2008 through 2013 is $758,000. The marketing plan provides a strategic sales plan to promote and sell UV disinfection equipment. | |
