The purpose of this project is to develop a comprehensive business operating plan for a home building company that emphasizes and promotes the use of passive solar energy systems and earth sheltering designs in its products. The Kansas City based firm will concentrate on building energy efficient homes and prefabricated modules that can be transported and erected quickly at a building site and become integral parts of the structural and energy system of the completed residences. The scope of this project includes the development of the financial analysis, market research, funding requirements, competition analysis, marketing plan, and operations plan. Implementation of the resulting business plan should produce a viable company that provides high quality dependable services and products to the Midwestern homebuyer.
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