Online groups are taking new forms as participants spread themselves amongst multiple Internet
and offline platforms. The multinational online community of Swedish independent music fans
exemplifies this trend. This participant–observation analysis of this fandom shows how sites are
interlinked at multiple levels, and identifies several implications for theorists, researchers,
developers, industry and independent professionals, and participants.
Baym, N. K. (2007). The New Shape of Online Community: The Example of Swedish Independent Music Fandom. First Monday, Vol. 12 (8), http://firstmonday.org/issues/issue12_8/baym/
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