The great power of steady misrepresentation: Behaviorism's presumed denial of instinct

Abstract

Responds to the work of J. L. Gould and P. Marler (1987) by suggesting that they are perpetuating a misrepresentation of behaviorism's understanding of instinct, a serious impediment to effective interaction between behaviorists and ethologists. It is suggested that remediation is possible, and 4 guidelines are offered.