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    The Portrayal of Older Adults in Advertising: A Cross-National Review

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    Issue Date
    2006-09
    Author
    Zhang, Yan Bing
    Harwood, Jake
    Williams, Angie
    Ylänne-McEwen, Virpi
    Wadleigh, Paul Mark
    Publisher
    SAGE publications
    Type
    Article
    Article Version
    Scholarly/refereed, author accepted manuscript
    Metadata
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    Abstract
    From a multi-national perspective, this chapter provides an overview of a number of research programs examining portrayals of older adults in advertising. The research described includes both quantitative and qualitative analyses of the place of older people in advertising, and the ways in which this is associated with older adults' place in society. This article is organized around three central themes: an overview of the major theoretical perspectives surrounding advertising and ageing, an overview of research conducted in the United States, Great Britain, Germany, China and India, and a final critique.
    Description
    Author Final Draft doi:10.1177/0261927X06289479
    URI
    http://hdl.handle.net/1808/6825
    DOI
    https://doi.org/10.1177/0261927X06289479
    Collections
    • Center for East Asian Studies Scholarly Works [351]
    • Communication Studies Scholarly Works [152]
    Citation
    Zhang, Y.B., Harwood, J., Williams, A., Ylänne-McEwen, V., Wadleigh, P. M., & Thimm, C. (2006). The Portrayal of Older Adults in Advertising: A Cross-National Review. Journal of Language and Social Psychology, 25, 264-282. http://dx.doi.org/10.1177/0261927X06289479

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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