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    Effects of Group Categories on the Structure of Online Social Networks

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    StanleyLaine_ku_0099M_11136_DATA_1.pdf (478.3Kb)
    Issue Date
    2010-08-24
    Author
    Stanley Laine, Michael Steve
    Publisher
    University of Kansas
    Format
    53 pages
    Type
    Thesis
    Degree Level
    M.S.
    Discipline
    Electrical Engineering & Computer Science
    Rights
    This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
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    Abstract
    Over the past few years there has been increasing research interests spent on online social networks. While some social networking sites such as Orkut, Facebook and Friendster are purely social, others such as YouTube, Flickr, and LiveJournal are highly content oriented while maintaining a social component too. The nature of the interaction between content and connections is fundamentally important not just from a social science perspective but also to answer how the relevant content and connections can be found more easily. YouTube more recently added the ability for users to form explicit groups, in which explicit category affiliation is noted too. YouTube is ripe for consideration of how content and contacts are related. We study YouTube groups in general not only in the context of categories but also study what motivates group membership in YouTube in the context of other observable group activities. We also investigate the role of users in groups, how groups evolve and the structure of these groups organized under a category change over time. Finally we find what form of linkage motivates new members to join these groups in YouTube.
    URI
    http://hdl.handle.net/1808/6733
    Collections
    • Engineering Dissertations and Theses [1055]
    • Theses [3828]

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    785-864-8983
    KU Libraries
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    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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