Religious Reasons for Campbell's View of Emotional Appeals in Philosophy of Rhetoric

Abstract

Reading Campbell's Philosophy of Rhetoric from a rhetorical perspective--as an attempt to address issues relevant to religious rhetoric--I argue that Campbell's aims of preparing future ministers to preach and defending the authority of revealed religion shaped, first, his conception of inventing and presenting emotional appeals and, second, his key assumptions about reason and passion. The essay adds a chapter to accounts of the relationship between reason and passion in sacred rhetorics and in rhetorical traditions more generally, and addresses the question of what Campbell's theory of rhetoric may aim to inculcate or cultivate emotionally and why.