| dc.description.abstract | This report demonstrates details of a feasibility study of a new business jet as an effort to complete the requirements for a field project (EMGT 835) in Engineering Management. The study is conducted during global economic crisis to identify a promising opportunity in business jet market and then analyze its feasibility as a business opportunity.
The feasibility study starts with a general review of the market of business jet. The review contains customer analysis, which is studying the market definition based on the customer needs and their segments. Then, the industry of business aviation is studied based on the macro-economy, market driven factors, and the market structure. After that, the competition in the market is analyzed by studying every company in the market.
The second half of the study evaluates the market based on the market review to select the best attractive market. Perceptual analysis is used to position a new jet in the market and conjoint analysis is also used to estimate the market share of the new jet. Furthermore, the cost of the new jet is calculated utilizing cost estimation model and the projection of the sales is predicted by bass model. Finally, the financial feasibility of the project is measured through cash flow analysis. In general, the study provides preliminary market assessment, technical assessment, and financial assessment for Very Light Jet market. | |
