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    Shopping is Work: An Institutional Ethnography of Grocery Shopping

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    Koch_ku_0099D_10305_DATA_1.pdf (325.1Kb)
    Issue Date
    2009-04-21
    Author
    Koch, Shelley L.
    Publisher
    University of Kansas
    Format
    169 pages
    Type
    Dissertation
    Degree Level
    Ph.D.
    Discipline
    Sociology
    Rights
    This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
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    Abstract
    Economic sociologists tend to focus on corporations and production, ignoring female-dominated economic activities such as housework and consumption. Using Institutional Ethnography I explore the work of grocery shopping by interviewing the primary household shopper and then situating her work in the institutional social order. The work of shopping involves many tasks both inside and outside the store, and this work is shaped by discourses that are created and disseminated by various institutional actors, including food marketers and retailers, government agencies, dietitians and nutritionists, mass media, and consumer economists. These discourses, which I identify as the efficiency discourse, the nutrition discourse, and the food industry discourse, increase the demands of the work of shopping and are often in contradiction with one another. This research suggests that a narrow conception of the economic makes significant individual and institutional work invisible and I argue that a gendered revisioning of the economy is necessary.
    URI
    http://hdl.handle.net/1808/5433
    Collections
    • Dissertations [4472]
    • Sociology Dissertations and Theses [158]

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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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