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    The American Flag and the Presidential Election of 1988: Reconsidering the Importance of Valence Issues

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    Issue Date
    2008-08-18
    Author
    Dietrich, Bryce Jensen
    Publisher
    University of Kansas
    Format
    44 pages
    Type
    Thesis
    Degree Level
    M.A.
    Discipline
    Political Science
    Rights
    This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
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    Abstract
    In the 1988 Presidential election George W. Bush used the issue of the American flag as a way to demonstrate his own patriotism while undermining Dukakis'. This strategy relied on valence issues, which are issues that are generally considered to be desirable by most voters. Some authors contend that these valence issues are important because they give a candidate an additional advantage that is separate from his/her other issue stances. In this thesis, I contend that valence issues are not considered in isolation, but are instead integral to how voters determine a candidate's ability to handle current and future crises. Using the 1988 National Election Study (NES) a series of regression equations where estimated which found support for this interpretation, adding to our understanding of the importance valence issues and the American flag. Additional studies are needed in order to elucidate these results, but this thesis serves as a guide for future research.
    URI
    http://hdl.handle.net/1808/4182
    Collections
    • Theses [3220]
    • Political Science Dissertations and Theses [98]

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    KU Libraries
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    785-864-8983

    KU Libraries
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    Lawrence, KS 66045
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    Contact KU ScholarWorks
    785-864-8983
    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    785-864-8983

    KU Libraries
    1425 Jayhawk Blvd
    Lawrence, KS 66045
    Image Credits
     

     

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