ATTENTION: The software behind KU ScholarWorks is being upgraded to a new version. Starting July 15th, users will not be able to log in to the system, add items, nor make any changes until the new version is in place at the end of July. Searching for articles and opening files will continue to work while the system is being updated.
If you have any questions, please contact Marianne Reed at mreed@ku.edu .
Message Delivery Strategy Influences Willingness to Comply With Biosecurity
dc.contributor.author | Merrill, Scott C. | |
dc.contributor.author | Trinity, Luke | |
dc.contributor.author | Clark, Eric M. | |
dc.contributor.author | Shrum, Trisha R. | |
dc.contributor.author | Koliba, Christopher | |
dc.contributor.author | Zia, Asim | |
dc.contributor.author | Bucini, Gabriela | |
dc.contributor.author | Sellnow, Timothy L. | |
dc.contributor.author | Sellnow, Deanna D. | |
dc.contributor.author | Smith, Julia M. | |
dc.date.accessioned | 2024-06-25T18:23:32Z | |
dc.date.available | 2024-06-25T18:23:32Z | |
dc.date.issued | 2021-06-24 | |
dc.identifier.citation | Merrill SC, Trinity L, Clark EM, Shrum TR, Koliba CJ, Zia A, Bucini G, Sellnow TL, Sellnow DD and Smith JM (2021) Message Delivery Strategy Influences Willingness to Comply With Biosecurity. Front. Vet. Sci. 8:667265. doi: 10.3389/fvets.2021.667265 | en_US |
dc.identifier.uri | https://hdl.handle.net/1808/35209 | |
dc.description.abstract | As the Covid-19 pandemic continues worldwide, it has become increasingly clear that effective communication of disease transmission risks associated with protective behaviors is essential, and that communication tactics are not ubiquitously and homogenously understood. Analogous to Covid-19, communicable diseases in the hog industry result in millions of animal deaths and in the United States costs hundreds of millions of dollars annually. Protective behaviors such as preventative biosecurity practices are implemented to reduce these costs. Yet even with the knowledge of the importance of biosecurity, these practices are not employed consistently. The efficacy of biosecurity practices relies on consistent implementation and is influenced by a variety of behavioral factors under the umbrella of human decision-making. Using an experimental game, we collected data to quantify how different messages that described the likelihood of a disease incursion would influence willingness to follow biosecurity practices. Here we show that graphical messages combined with linguistic phrases demarking infection risk levels are more effective for ensuring compliance with biosecurity practices, as contrasted with either simple linguistic phrases or graphical messages with numeric demarcation of risk levels. All three of these delivery methods appear to be more effective than using a simple numeric value to describe probability of infection. Situationally, we saw greater than a 3-fold increase in compliance by shifting message strategy without changing the infection risk, highlighting the importance of situational awareness and context when designing messages. | en_US |
dc.publisher | Frontiers Media | en_US |
dc.rights | Copyright © 2021 Merrill, Trinity, Clark, Shrum, Koliba, Zia, Bucini, Sellnow, Sellnow and Smith. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en_US |
dc.subject | Message efficacy | en_US |
dc.subject | Experimental game | en_US |
dc.subject | Compliance | en_US |
dc.subject | Numeric message | en_US |
dc.subject | Linguistic message | en_US |
dc.subject | Graphical message | en_US |
dc.subject | Risk | en_US |
dc.subject | Uncertainty | en_US |
dc.title | Message Delivery Strategy Influences Willingness to Comply With Biosecurity | en_US |
dc.type | Article | en_US |
kusw.kuauthor | Koliba, Christopher | |
kusw.kudepartment | Public Affairs and Administration | en_US |
dc.identifier.doi | https://doi.org/10.3389/fvets.2021.667265 | en_US |
kusw.oaversion | Scholarly/refereed, publisher version | en_US |
kusw.oapolicy | This item meets KU Open Access policy criteria. | en_US |
dc.rights.accessrights | openAccess | en_US |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as: Copyright © 2021 Merrill, Trinity, Clark, Shrum, Koliba, Zia, Bucini, Sellnow, Sellnow and Smith. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.