ATTENTION: The software behind KU ScholarWorks is being upgraded to a new version. Starting July 15th, users will not be able to log in to the system, add items, nor make any changes until the new version is in place at the end of July. Searching for articles and opening files will continue to work while the system is being updated.
If you have any questions, please contact Marianne Reed at mreed@ku.edu .
Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations
dc.contributor.author | Liu, Tung-Lin | |
dc.contributor.author | Merrill, Scott C. | |
dc.contributor.author | O'Keefe, Aislinn | |
dc.contributor.author | Clark, Eric M. | |
dc.contributor.author | Langle-Chimal, Ollin D. | |
dc.contributor.author | Trinity, Luke | |
dc.contributor.author | Shrum, Trisha R. | |
dc.contributor.author | Koliba, Christopher | |
dc.contributor.author | Zia, Asim | |
dc.contributor.author | Sellnow, Timothy L. | |
dc.contributor.author | Sellnow, Deanna D. | |
dc.contributor.author | Smith, Julia M. | |
dc.date.accessioned | 2024-06-25T17:43:07Z | |
dc.date.available | 2024-06-25T17:43:07Z | |
dc.date.issued | 2022-11-15 | |
dc.identifier.citation | Liu T-L, Merrill SC, O’Keefe A, Clark EM, Langle-Chimal OD, Trinity L, Shrum TR, Koliba C, Zia A, Sellnow TL, Sellnow DD and Smith JM (2022) Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations. Front. Vet. Sci. 9:984945. doi: 10.3389/fvets.2022.98494 | en_US |
dc.identifier.uri | https://hdl.handle.net/1808/35205 | |
dc.description.abstract | Background: Effective biosecurity communication of transmission risks and associated protective behaviors can reduce the impacts of infectious diseases in US animal agriculture. Yet, more than 1/5 of animal production workers speak a language other than English at home, and more than 40 percent are less than fluent in English. Communicating with these workers often involves translating into their primary languages. However, communication strategies targeting different cultural groups are not well-understood.Aims: To identify cross-linguistic risk communication strategies to facilitate compliance, we hypothesized that uncertainty avoidance cultures associated with the languages might affect biosecurity compliance contingent upon two additional covariates: (1) the risk of acquiring an infection and (2) the delivery method of the infection risk.Methods: We designed an experimental game simulating a line of separation (LOS) biosecurity tactic in a swine production facility, where participants were tasked with completing tasks inside and outside of the facility. Data were collected using games in the two most spoken languages in the US: English (EN) and Spanish (SP). Participants made binary decisions about whether to use the LOS biosecurity tactic based on the risk information provided. Mixed-effect logistic models were used to test the effects of covariates on using the LOS tactic by different language groups.Results: We found that biosecurity compliance rates of participants who took the experiments in the language associated with high and low uncertainty cultures showed no significant differences. However, there are substantial differences in how risk information is perceived between the two language groups under different infection risks. Specifically, and counterintuitively, SP participants were more risk-averse in gain scenarios but more risk-taking in loss scenarios. These differences are most pronounced in numeric risk messaging, indicating that numbers may not be the best way to communicate risk information regarding biosecurity cross-culturally.Conclusions: When confronted with situational biosecurity decisions, risk perception and preferences vary by language group. Effective biosecurity communication needs to account for these differences and not assume that direct translation of risk messages will result in comparable compliance. | en_US |
dc.publisher | Frontiers Media | en_US |
dc.rights | © 2022 Liu, Merrill, O’Keefe, Clark, Langle-Chimal, Trinity, Shrum, Koliba, Zia, Sellnow, Sellnow and Smith. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these term | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en_US |
dc.title | Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations | en_US |
dc.type | Article | en_US |
kusw.kuauthor | Koliba, Christopher | |
kusw.kudepartment | Public Affairs and Administration | en_US |
dc.identifier.doi | https://doi.org/10.3389/fvets.2022.984945 | en_US |
kusw.oaversion | Scholarly/refereed, publisher version | en_US |
kusw.oapolicy | This item meets KU Open Access policy criteria. | en_US |
dc.rights.accessrights | openAccess | en_US |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as: © 2022 Liu, Merrill, O’Keefe, Clark, Langle-Chimal, Trinity, Shrum, Koliba, Zia, Sellnow, Sellnow and Smith. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these term