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Adolescents’ interpretations of e-cigarette advertising and their engagement with e-cigarette information: results from five focus groups
dc.contributor.author | Chen, Yvonnes | |
dc.contributor.author | Tilden, Chris | |
dc.contributor.author | Vernberg, Dee Katherine | |
dc.date.accessioned | 2023-11-06T20:27:42Z | |
dc.date.available | 2023-11-06T20:27:42Z | |
dc.date.issued | 2019-08-16 | |
dc.identifier.citation | Yvonnes Chen, Chris Tilden & Dee Katherine Vernberg (2020) Adolescents’ interpretations of e-cigarette advertising and their engagement with e-cigarette information: results from five focus groups, Psychology & Health, 35:2, 163-176, DOI: 10.1080/08870446.2019.1652752 | en_US |
dc.identifier.uri | https://hdl.handle.net/1808/34835 | |
dc.description | This is an Accepted Manuscript of an article published by Taylor & Francis in Psychology & Health on 16 Aug 2019, available at: https://doi.org/10.1080/08870446.2019.1652752 | en_US |
dc.description.abstract | OBJECTIVE: The objective of this study is to explore adolescent non-e-cigarette users’ interpretations of e-cigarette advertising and their engagement with e-cigarette information. Given adolescents’ lack of persuasion knowledge and the association between advertising and behaviour, insights from non-users who are heavily targeted by the industry add evidence to a field that mainly focuses on risk perceptions and reasons for experimentation. DESIGN: Five focus groups were conducted with 39 adolescents (mean = 14.21 years, age range = 12–17, 80% female). Data were analysed using the thematic approach. Results: Three themes were emerged: (1) advertising motivates nonsmokers to use e-cigarettes, (2) there is fascination with the technical and emotional appeals featured in commercials and (3) searching for information about e-cigarettes involves little validation. Adolescents also recalled health and social appeals that are consistent with content analysis of e-cigarette advertising. Further, adolescents used digital platforms and interpersonal sources for information on e-juice ingredients, health effects, accessibility, and price to satisfy their curiosity and justify their use. Very few, however, questioned the trustworthiness of the information. CONCLUSION: Findings provide support for the implementation of strategies, such as media literacy in public health and media campaigns, and the development of regulations vis-à-vis advertising and access to e-cigarette products to reduce future uptake. | en_US |
dc.publisher | Routledge | en_US |
dc.rights | Copyright 2019 Informa UK Limited, trading as Taylor & Francis Group | en_US |
dc.subject | Adolescents | en_US |
dc.subject | E-cigarette advertising | en_US |
dc.subject | Engagement with information | en_US |
dc.subject | Focus group | en_US |
dc.subject | Media literacy | en_US |
dc.subject | Regulations | en_US |
dc.title | Adolescents’ interpretations of e-cigarette advertising and their engagement with e-cigarette information: results from five focus groups | en_US |
dc.type | Article | en_US |
kusw.kuauthor | Chen, Yvonnes | |
kusw.kuauthor | Tilden, Chris | |
kusw.kudepartment | Journalism and Mass Communications | en_US |
kusw.kudepartment | Center for Public Partnerships & Research | en_US |
dc.identifier.doi | 10.1080/08870446.2019.1652752 | en_US |
dc.identifier.orcid | https://orcid.org/0000-0002-2569-7719 | en_US |
dc.identifier.orcid | https://orcid.org/0000-0003-3949-5920 | en_US |
kusw.oaversion | Scholarly/refereed, author accepted manuscript | en_US |
kusw.oapolicy | This item meets KU Open Access policy criteria. | en_US |
dc.rights.accessrights | openAccess | en_US |
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