Utilization of funds and perceptions of corporate funding resources for university dance performance programs

Abstract

The purpose of the study was to determine financial resources utilized for the promotion of university dance performance programs and to compare these funding resources (1) in their extent of funding of these dance programs, (2) in the utilization of these funds by the university dance programs, and (3) in the restrictions by these resources for the potential funding of university dance programs.

The subproblem of the study was to investigate the perceptions of university dance professionals towards using corporate funding as an external resource, in comparison to the perceptions of corporations towards funding university dance programs.

In order to view the present funding sources of university dance performance programs, the Dance Resources Instrument-I was used to collect data from 120 colleges and universities which had a degree program in dance during the 1984-85 school term. A 57% return response was gained from the DRI-I. The Dance Resources Instrument-II was used to determine potential funding resources by studying 58 corporations which had previously given some degree of funding to a dance organization. The DRI-II also had a 57% response return.

From the descriptive results of the study, conclusions were drawn with regard to the financial resources of university dance performance programs, the extent of funding for these programs, the utilization of funds by these programs, the restrictions on funding of university dance performance programs, and the comparisons of perceptions of funding between dance performance programs and corporations.