Interpersonal Media Among Americans’ Sympathy Groups: Theory of the Niche and Satisfying Social Needs

View/ Open
Issue Date
2023-11-16Author
Hall, Jeffrey A.
Miller, Annie
Type
Presentation
Metadata
Show full item recordAbstract
This manuscript extends the theory of the niche by examining the frequency of interpersonal media use among participants’ personal network, and by reporting the degree to which individuals perceive three social needs are satisfied by nine forms of communication. From April 21 to May 3 of 2021, a quota sample of American adults (N = 1,869) completed four name generation tasks to identify up to 16 alters, leading to an average of four alters per person (n = 7,471). Participants indicated the frequency with which they communicated with each alter using eight interpersonal media as well as face-to-face communication in the past year. Participants’ relationship partner type (e.g., spouse, friend) was tied to media use, which suggests particular media are favored for distinct relationship types. Analyses of the social needs (i.e., causal conversation, meaningful talk, efficient exchange) suggested a clear hierarchy among interpersonal media and minimal niche overlap. The association between need satisfaction and frequency of use, however, demonstrated that as people perceive their social needs being met they more frequently use all interpersonal media. Taken together, the results suggest that although there are differences between interpersonal media in terms of perceived need fulfilment, increased experience with using interpersonal
media with one’s personal network is tied to increased perceptions of the modality’s ability to meet social needs. The results are discussed in light of theory of the niche and channel expansion theory. This manuscript extends the theory of the niche by examining the frequency of interpersonal media use among participants’ personal network, and by reporting the degree to which individuals perceive three social needs are satisfied by nine forms of communication. From April 21 to May 3 of 2021, a quota sample of American adults (N = 1,869) completed four name generation tasks to identify up to 16 alters, leading to an average of four alters per person (n = 7,471). Participants indicated the frequency with which they communicated with each alter using eight interpersonal media as well as face-to-face communication in the past year. Participants’ relationship partner type (e.g., spouse, friend) was tied to media use, which suggests particular media are favored for distinct relationship types. Analyses of the social needs (i.e., causal conversation, meaningful talk, efficient exchange) suggested a clear hierarchy among interpersonal media and minimal niche overlap. The association between need satisfaction and frequency of use, however, demonstrated that as people perceive their social needs being met they more frequently use all interpersonal media. Taken together, the results suggest that although there are differences between interpersonal media in terms of perceived need fulfilment, increased experience with using interpersonal media with one’s personal network is tied to increased perceptions of the modality’s ability to meet social needs. The results are discussed in light of theory of the niche and channel expansion theory.
Description
This paper was presented at the National Communication Association conference, November 16-19, 2023 in New Orleans, LA.
Collections
Citation
Hall, J. A., & Miller, A. J. (Nov. 2023). Interpersonal media among Americans’ sympathy groups: Theory of the niche and satisfying social needs. [Paper presentation]. National Communication Association conference in New Orleans, LA, USA. https://hdl.handle.net/1808/34616
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.